Setro
Services: Branding, Design
I launched this passion project in 2022 to leave my mark in the world of skateboarding.
Over the course of a couple years, I partnered with two skate shops in Texas, directed and premiered a brand video to a crowd of 200+ people, and grew a sizable following in Austin.
This project continues to be a source of my creative inspiration.
Problem:
How might we create a brand that inspires skateboarders through captivating board graphics?
Goal:
Create a brand to inspire a community of skateboarders using limited edition graphics and artist partnerships.
Brand Launch
Results:
I developed Setro’s brand identity through logo ideation and unique graphics printed on boards and apparel.
The ethos of the brand takes inspiration from the psychedelic movement of the 20th Century and ancient mythology, while also using clean typography to target a mature audience.
Once the first run of boards were in hand, I launched a go-to-market campaign for the brand’s release in collaboration with No Comply Skateshop. This was a strategic website launch and social media marketing campaign, as well as in-person engagement at House Skatepark.
Video Premiere & Board Release
Conclusion:
After almost a year of filming and coordinating with No Comply, we premiered our first video on February 18, 2023 in Austin, TX.
I orchestrated the launch of a new board to drop alongside the video, which resulted in a 10% increase in social media followers and a 5% boost in Setro sales at No Comply's physical store.
Despite this success, I took a step back in mid-2023 and determined that while the brand had momentum I would need to scale back my efforts in its growth. This was based on economic conditions and the health of the skateboarding industry as a whole.
While Setro will continue on as a vehicle to express myself, I’ve moved on to other opportunities.